Aiman Sholpan

The influencer scene is more crowded than ever and it requires a well-thought strategy in order to be distinctive from the crowd. Developing a strong visual identity is definitely one of them.

Aiman, aka Aiman Sholpan, is an emerging fashion designer and blogger from Central Asia who launched her own fashion brand a few years ago and needed an iconic and unconventional logo to create the image of unusual, new and fresh.

“Aiman-Sholpan'“ is a famous kazakh heroic epic that tells the story of two sisters who got separated in childhood and had to go through many difficulties to find each other. The logo develops the idea of separation by randomly positioning the elements ‘s’ and ‘a’ across different types of media.